conSWK, Baden-Baden: a coaching website with its own WordPress theme

An earlier website was already running at conswk.com. Our brief covered the concept, design, programming and technical maintenance of the new site; the texts, articles, case studies and the portrait were supplied by the client herself. The concept arranges three audiences without diluting the healthcare focus and leads every path to the initial consultation via the contact form – with no third-party servers and no cookie banner.

We programmed the theme specifically for conSWK. The design line is called “Editorial”: calm pages carried by typography, set in the serif face Fraunces and the sans-serif Manrope, both served as variable fonts (one file per typeface covering every weight) from the site's own server. The home page leads from the portrait and the headline “Kompetenz, die Nähe schafft.” (competence that creates closeness) past key figures and six cards to the sub-pages, ending at the contact block with its form. The sub-pages for services, healthcare, case studies and FAQ contain not a single image and rely on typography alone.

Technically the site stays lean: no page builder (a drag-and-drop extension for WordPress), one stylesheet (the design rules), one script. That script handles the scroll progress bar, mobile navigation, tabs, reveal effects, counters, parallax and the ticker, and follows the system setting “reduce motion”. The form, the privacy notice and the navigation live in the theme itself rather than in plugins (add-on modules); the source code loads none at all. The contact form puts five hurdles in the way of automated submissions without an external captcha service: an arithmetic question, a honeypot (an invisible field only machines fill in), a nonce (a verification key proving the request came from the site itself), a timestamp with checksum and a rate limit per IP address, which according to the privacy policy is stored only as a hash value (a check value that cannot be traced back) for at most one hour. The portrait is delivered as WebP (a modern, compact image format) with a JPG fallback.

Privacy is part of the build, not a plugin bolted on afterwards: the website sets no analytics or advertising cookies and loads nothing from third-party servers. Instead of a cookie banner, a notice box therefore appears with the sentence “Hier gibt es nichts zuzustimmen.” (there is nothing here to consent to), which the browser remembers locally (localStorage, a store inside the browser that works without cookies). A skip link to the content (a help for keyboard and screen-reader users), labelled navigation (ARIA attributes that tell screen readers what an element does) and WordPress's own sitemap (a page index for search engines) round off the build.