Google Ads
Ads shown exactly when someone is actively searching for what you offer – the most direct route to concrete enquiries.
Google Ads, social media advertising and e-mail marketing – coordinated instead of piecemeal. We bring the right people to your website and measure every euro through to the enquiry. Honest, transparent and without lock-in contracts.
We plan, run and evaluate your campaigns directly in the leading advertising and analytics platforms – vendor-neutral and matched to your goal.
We only use the channels that suit your goal and budget – never a platform for its own sake.
From the first ad to a fully planned campaign – combined as modules, always focused on what counts: enquiries and revenue.
Visible on Google straight away – exactly when someone is searching for what you offer. Budget-efficient and adjustable day by day.
Precisely targeted advertising on the social networks – by region, interests and behaviour. Ideal for awareness and leads.
A regular, professional presence without the work landing on your desk: content calendar, posts and community care.
Keep existing customers close and win them back – with automated mailings that land and sell.
Purpose-built pages that turn visitors into enquiries – fast, clear and focused on a single goal.
Visible in ChatGPT, Perplexity & Google AI – we get your brand into the answers AI search gives.
Content with substance: blog articles, images and video (including drone footage) that make your brand tangible.
We measure what works: GDPR-compliant tracking, clear reports and optimisation based on real figures.
People drop out at every stage – which is why good marketing works on all four stages, not just on reach.
Your target group sees you – in Google search, in the social feed or on the map. Without visibility no customer relationship ever starts.
The right clicks instead of expensive wastage: suitable search terms, clean audiences and ads that deliver what the website shows.
Visitors become contacts: landing pages with a clear offer, short forms and a visible phone number – every enquiry is measured.
Enquiries become orders: a fast response, reminders through retargeting and customer care by e-mail.
The biggest cost in online marketing is clicks from people who never become customers. So we set campaigns up tightly – by region, search term and audience – and keep checking which ad brings enquiries and which only burns budget. Every report shows you what a contact actually cost.
Not every channel pays off for everyone. Here is the honest assessment – who a channel makes sense for and what sort of figures to expect.
Ads shown exactly when someone is actively searching for what you offer – the most direct route to concrete enquiries.
Reaches people who are not (yet) actively searching – strong for awareness, visual offers and recruiting staff.
Advertising in a business context: by sector, job title and company size – expensive per click, but very precise in B2B.
The cheapest channel per contact: inform existing customers, win them back and remind them of the next job – GDPR-compliant.
Your entry in Maps and local search – with reviews, photos and opening hours, often the first impression of your business.
Reminds visitors who left your website without enquiring – most people do not decide on first contact.
All cost figures are non-binding guide values from practice – the real numbers depend on your sector, region and competition. Ad budgets are paid directly to the platform; our management fee is shown separately and transparently.
From goal to campaign – with clear figures instead of gut feeling.
What do you want to achieve? We define measurable goals.
The right channels and a realistic budget.
Campaigns, content and landing pages that convert.
Every enquiry tracked – we know what works.
Ongoing improvement for more result per euro.
Many of your future customers are not searching at all yet – they scroll through Instagram or Facebook in the evening. That is exactly where social media advertising makes your business known: limited to your region, with real pictures from your working day instead of interchangeable stock photos. And we say so honestly: for immediate enquiries Google Ads is usually stronger – social ads build the awareness that turns into work later on.
Explained in plain language, without jargon – for people and for AI search engines such as ChatGPT & Google AI.
Online marketing covers every activity a company uses to win customers over the internet – from Google Ads and social media advertising through to e-mail marketing. The decisive difference from classic advertising: every euro can be measured down to the individual enquiry. That way budget flows into the channels that demonstrably bring in work.
With Google Ads you pay per click – usually between 1 and 5 euros depending on the sector; for regional businesses an entry budget of around 300 to 500 euros a month is realistic. Agency management comes on top of that. More important than the size of the budget is control: what does an enquiry cost, and what is it worth to you? All figures are non-binding guide values.
Google Ads buys immediate visibility for a price per click, while search engine optimisation (SEO) builds lasting unpaid visibility. Ads take effect within a few days but stop when the budget does. SEO takes months, then lasts. For most businesses the combination is the most economical: ads in the short term, SEO built up alongside.
If your service is actively searched for – trades or repairs, for example – Google Ads is usually the fastest route; if your offer lives on images and awareness, Meta ads are stronger; B2B topics run through LinkedIn. Local businesses also need a Google Business Profile. To start with, a single well-managed channel is often enough.
Ads are usually live within a few days and bring the first visitors – reliable results appear after four to eight weeks of optimisation. The platforms need a learning phase to show your ads to the right people. So judge a campaign not after three days, but after the first rounds of optimisation.
What counts is the cost per enquiry in relation to the value of a job – not clicks or reach. Conversion tracking counts enquiries and calls per channel. If an enquiry costs 12 euros (example figure) and a job brings in several hundred, the campaign pays for itself – and you see that in every monthly report from us.
Tell us briefly what you want to achieve – we look at your starting position free of charge and say honestly which channel pays off for your business and which does not. Concrete, understandable and without sales pressure.

